For instance, I sent the message below to a client who is highly athletic and been with us for about a month, in which we have made huge strides.

“My value add will likely diminish for you when I teach you all the lifts and get you moving really well consistently. There are always little tweaks that we can find, but you are self-motivated and smart sooo programming may be all that is needed after we accomplish what we set out to from the beginning.”

This may strike some as odd, why would I tell a client they may not need me for more in-person training?

  1. We are expensive and that is unlikely to change any time soon.
  2. It is the right thing to do.

This client sought me ought for a specific reason which we will have fully addressed in two months time. My job is not to sign this person up for lifetime training, it is to get them doing what they love to do better, more confidently, and most definitely without pain. Now if that thing they love to do is training with me – great. If it isn’t, carry on and come back when you need further insight.

This ideology of doing the right thing seems to be lost in this snowballing business of health and fitness. I get it, people have bills to pay and lights to keep on, but I have found if you do the right thing it tends to come back around, especially in a field that tries to up-sell every chance it gets.

Shit, we tell potential clients they can only buy a month of training because we don’t know if it is going to be a good fit. They have to prove that they can live up to what we ask them to do. Yet, for some of our clients I have zero hesitation signing them up for three months because they desperately need that face to face interaction/direction. We work well together and they value what we do. I always try to contemplate – is this the best choice for this particular client and am I the best professional to help them? If the answer is no, then I take a good hard look at what is the best course of action and who or what might be a better fit.

Davis and I do a lot of things that don’t make sense financially and go against the fitness grain. We can do this because we aren’t married to a giant facility. We eval athletes for free for other trainers. We have been known to monitor athletes for pennies. We nearly always agree to get on phone calls with other coaches or young people who may want to ask us about what we do or how we do it. We got into this industry to help people and collaborate and god damnit that is what we are going to do

….and here comes the sales pitch…kind of

We created this upcoming seminar – Optimizing Athleticism: The Health Performance Solution (August 8th and 9th) and it is going to be a horrendously good time. I can see it already. It will be a ton of effort, but it will blow people’s minds.


We will make zero dollars on this seminar. It will all go to putting it on. From a monetary standpoint we would be better off selling protein shakes on the street corner.

Maybe that is really stupid, but I desperately wanted to get Dr. Rakowski in front of our network of coaches and functional medicine practitioners here in Austin because I know his message and its delivery are so strong. Every functional medicine seminar I go to, I chat with people about what I do and inevitably someone always asks, “Oh have you heard of Dr. Rakowski?!!” He is that well known in the field and the practical tips and tricks regarding heavy health and performance concepts that you are going to take away from this two day seminar will be unlike anything out there.

So when you register, know that you are paying $295 to learn how to do the right thing by your clients, friends, and family. Know that we are putting this on so that we as a unit can help transition this industry from diet and exercise peddlers to citizen scientists, healers, and listeners who act with both integrity and knowledge, a ruthless combination.


By: Ben House PhD Candidate, FDN, fNMT